Information for Advertisers

Pub Sniffers website is free for all readers to use - and it is our intention to continue this. Therefore in order to make the revenue to keep the site going we are reliant on advertising and product sales.

The site will support a range of different advertising options that will ideally provide the perfect solution for every advertising need. These however can be broken down into 3 alternatives -

Sponsorship

Advertisers who want to be integrated into the site and align their brands closely with Pub Sniffers and the qualities it stands for will find a range of options available via Sponsorship. All options provide Home Page links, relevant copy on selected pages and branding across the sponsored section. Areas that can be sponsored include Regions, Awards, Blogs, Pub of the Day and Pub News. The exact nature of the sponsorship is flexible, and the price equally varies depending on exact requirements. However, sponsorship opportunities start on the site from as little as £80 ($100 USD) per month.

Display Advertising

There are 3 standard display advertising positions on the website that are all available to be purchased on a Cost per Thousand (cpm) basis.

Leaderboard (729 x 90) - bottom or middle of all pages

Skyscraper (120 x 600) - on right hand side of all pages bar the Home Page

MPU (250 x 300) - on approx 50% of pages

Prices for display advertising start from £10 ($12.5 USD) cpm and can be targeted to sections, time of day and country.

Licensee Premium Listing

No charge is levied on pubs that are recommended in the Guide or to appear in the database of the website. Equally all licensees have the opportunity to add some basic information and images about their pub to the site free of charge (go to the Licensees section for more details. However Pub Sniffers is planning to create a Premium Listing within the website that will allow greater information to be added about pubs (particularly about food and accommodation) with more words, photos and menus etc. This will include changes in the Search information plus a range of other benefits. This feature is still in development and will be based on an annual subscription.